DISCOVER FUKUI

Awara Onsen is one of Fukui Prefecture’s most famous hot spring towns.Since its discovery in 1883, Awara Onsen has welcomed countless visitors and is known as the “inner sanctum of the Kansai region” for its refined atmosphere. Th…

• Awara,Sakai,Fukui

Echizen Pottery Village is a collection of facilities where visitors can learn about, and experience, Echizen Pottery. Visit the Fukui Prefectural Museum of Ceramics, explore a park full of modern sculptures, or shape your own Echizen Pottery out o…

• Tannan

This tourist information center opened in March 2024 to coincide with the launch of the Hokuriku Shinkansen service to Fukui and Tsuruga.Three to four concierges, including English-speaking staff, are always available to assist with tourist inquiri…

• Awara,Sakai,Fukui

A wholesale market open to the general public.We take pride in the freshness, prices, and variety of our fish.Each store sells fresh fish sourced directly from the market, and one of the highlights is the selection of dried and processed seafood it…

• Wakasa

Founded in 1954, this long-established Japanese confectionery shop in Eiheiji Town, Fukui Prefecture, is a purveyor to the Grand Head Temple Eiheiji. It is a "department store of Habutae mochi," offering the three major signature sweets&m…

• Eiheiji, Okuetsu

Based on the concept of "Play, Eat, Connect," the interior offers a comfortable atmosphere filled with the spirit of hospitality.You can fully enjoy Wakasa-Obama through our retail section, which offers a wide selection of carefully curat…

• Wakasa

Hokuriku Shinkansen: Opening at Fukui Station to support the region's high-quality lifestyle by promoting Fukui's unique charms like "gourmet cuisine" and "tradition" alongside the extension between Fukui and Tsuruga! A total of 44 shops are schedu…

• Awara,Sakai,Fukui

The roadside station "Kono," marked by its large windmill, is packed with information on Echizen Coast specialties and guides to local attractions. It's the perfect spot for a break during your drive. With ample parking, a café…

• Tannan

A shop themed around Awara Onsen's "hot springs," "Showa retro," and "karuta" has opened on the first floor of the Afrea bustling facility at Awara Onsen Station. It features food and beverage booths and retail booths. Food & Drink Booth ① "Kin…

• Awara,Sakai,Fukui

A logo sculpture shaped like the word "ECHIZEN" has appeared on the grounds of Roadside Station Echizen! Why not try capturing an Instagram-worthy shot with the sea as your backdrop?*Nighttime illumination is currently in effect. (Illumination hour…

• Tannan

The area around JR Kuzuryu Lake Station is known as "Roadside Station Kuzuryu," and the "Izumi Fureai Kaikan" located in front of the station is a facility gathering a wealth of information on tourist attractions, event details, restaurants, lodgin…

• Eiheiji, Okuetsu

We produce and sell directly a wide variety of plum products, including our homemade umeboshi made with Fukui plums, a specialty of Wakasa Town, as well as plum wine and plum soft serve. They also make perfect souvenirs from the Mikata Five Lakes a…

• Wakasa

This local products center specializes in everything from the Nadasho area of Ooi Town, including specialties like "Nadasho Pickles" and "Wild Yam Soba" made with locally grown produce. In November, the "Wild Yam Festival" is held, featuring a dire…

• Wakasa