Travel Trade & Media
Fukui: Japan’s Hidden Gem
Discover a side of Japan most travelers never see. Explore the timeless serenity of Eiheiji Temple, one of the world’s top dinosaur museums, and the rugged beauty of Tojinbo Cliffs. Meet master artisans, feast on Japan’s legendary Echizen Crab, and unwind in hot springs by the Sea of Japan. Now just a short ride away via the new Hokuriku Shinkansen—Fukui is where authentic culture, breathtaking nature, and unforgettable flavors meet.

5 Reasons to Add Fukui to your Offering
Why introduce Fukui to your audience?
1- By adding Fukui to your lineup, you can offer your customers a new destination most of them have never been to, and some have not yet even heard of―a great way to distinguish yourself from the competition.
2- Untouched nature and authentic culture that has been passed down through generations, all of which your customers get to explore with the help of locals eager to welcome them and show them the best their hometown has to offer.
3- Away from crowds, yet easily accessible from most major cities.
4- In opposition to heavily commercialized tourist attractions, Fukui offers a glimpse into the actual lives and traditions of the local people.
5- With fewer visitors setting foot in the region, there is a lot more time and energy to devote to each group: Fukui offers endless posibilities for customization, and countless opportunities to mingle with locals.
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Fukui Featured in the Washington Post
Fukui Prefecture was selected by the Washington Post as one of 12 destinations around the world to travel to, without the crowds.

Inbound Assistance Service

We provide an array of support services for tourism professionals and foreign tourists in general.
Email: inbound_desk@fukui-cp.com
TEL 080-5868-4637 (9:00 to 17:00 Japan Time)
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Itineraries
No matter if you spend one night in Fukui, or several, there is always something left for you to discover in the prefecture. Take a look at some of the itineraries we put together to give you an idea of what to do depending on how long your stay is.
Brochures
Get inspired! Find information about everything there is to do, see, and eat around Fukui in our brochures.
Information of Fukui

Information on Fukui and its main attractions, subsidy support, hands-on experiences and workshops, unique venues and accommodations.
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Tourism Product Catalogue

Start booking your trip today! Browse catalogues of tourism products aimed at international visitors.
Hanami Flower Calendar
Discover Fukui's seasonal flowers in a calendar introducing the best time of the year to visit for each flower, as well as the many places you will find them at throughout the prefecture.
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Fruits Picking Calendar
Try fruit picking in Fukui! In this calendar, you will find the best time of the year for picking each fruit, as well as the many orchards and other facilities offering picking experiences for each fruit variety throughout the prefecture.
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Accommodations in Fukui Prefecture for International Visitors

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Photo Library
Beautiful pictures of Fukui are available for download.
Promotional Videos
Discover Fukui through video.
Financial Support
Find information on subsidies and other financial support offered to bring international visitors to Fukui Prefecture.
MICE (Conventions)
Fukui offers some of the most generous financial support in Japan to help you put together conventions, incentive travel (company trips, etc.) or Meetings, Incentives, Conferences, and Exhibitions (MICE) in the prefecture. You could get up to 13,800,000 JPY!
With our Special Subsidy for International Conventions, available for groups of 10 or more participants from overseas, you could get approximately 10,000 JPY per participant per night. The more participants you have, and the longer the event, the higher the subsidy.
DMC (Destination Management Companies) in Fukui
These professional services providers specializing in organizing and managing all aspects of travel within Japan offer local expertise, logistical support, and unique experiences.
The Fukui Hito Mono Design Co., Ltd.
Fukui Hito Mono Design Co., Ltd. is a travel company established by Fukui Bank.
We assist travelers from overseas.
With our deep knowledge, we plan and coordinate travel programs, activities, and hands-on experiences— in Fukui, and also throughout Japan—covering every aspect from itinerary creation to on-site arrangements and management.
Email:fhmd001@fukuihmd.co.jp
Craft Invitation by SOE

"Creating a Self-Sustaining Community Through Industrial Tourism"
Craft Invitation by SOE is a general incorporated association and local Destination Management Company (DMC) dedicated to fostering a self-sustainable community in the Echizen-Sabae region (Echizen City, Echizen Town, and Sabae City located in Fukui Prefecture) through industrial tourism as its primary focus.
We specialize in curating authentic, high-value experiences in collaboration with local artisans, aiming to provide discerning travelers—including high-net-worth individuals—with unique access to the cultural and industrial heritage of the region.
Email:welcome@soe.or.jp
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Fukui Tour Guides Association

An association of licensed English and Chinese interpreter-guides working in Fukui.
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Educational Travel
Known for its strong community ties, excellent living environment, and outstanding record in both academic ability and physical fitness among children, Fukui is often ranked as one of the happiest places to live in Japan.
The prefecture is also home to world-renowned research resources, such as the world’s longest varved sediment layers—nicknamed the “global yardstick of time”—and authentic dinosaur fossils showcased at one of the world’s top three dinosaur museums. These resources make Fukui a hub of learning that draws attention from researchers and students alike.
To meet the diverse needs of schools, Fukui offers a wide range of hands-on learning programs that nurture children’s growth in both mind and body. These include experiences in nature, food, history, culture, and local industries—providing opportunities for students to gain valuable insights and develop a deeper sense of humanity.
Wakasa Mikata Five Lakes Wanpaku Crew
Situated in Wakasa, Fukui Prefecture, almost in the middle of Japan, Wanpaku Crew supports programs for learning about nature for elementary and middle school students.
*Large fixed-net fishing workshops are not offered anymore.
(They will not be offered in the future either.)
However, fish landing observation is offered.
Experience Fukui Educational Journeys Guide Book (Chinese Only)

For more information on the wide range of hands-on learning programs in Fukui—covering nature, food, history, culture, and local industries.
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Contact Us
To contact us, please use the contact form below. Please note that we will only reply to enquiries sent in Japanese or English.